Leale Ryan brand is a reflection of the many wheels, watch designs, marketing tools and photoshoots done by Leale. Leale Ryan Jackson was the creative director of XO Luxury wheels, TUFF A.T., RUFF wheels, and STATUS Alloy wheel brands for 6 years, even 4 months after the purchase of these brands by TSW from Good Roads, where most of the included projects were completed. Before being a wheel designer, he started right out of college, designing watches for the start-up brand OREFICI Watches. Designing watches was Leale’ s first footstep into the industrial design industry and a special memory.
My designs are not only conceptual and innovative but they are also functional and have design intent based on current and future inspirations. True and uniquely, innovative designs are most important for a company’s success, but also I’ve learned throughout the years that branding and marketing, in conjunction with great sales technique, is key to the best outreach and overall movement of any product. Every success bound company should focus on all these aspects, luckily, we have experience in all those avenues.
Leale continues to inspire, imagine and design within these industries to better craft his skills and bring his version of creativity into this world. Opting out of moving to California as previously offered by TSW, Leale used the opportunity bestowed, to now privately design, consult and share his passion for creation with for several large corporations instead of one. Therefore Leale Ryan LLC is now at your service.
WE DO IT ALL, FROM START TO FINISH!
Limited to just a circular shape, somehow yet there are so many aspects, complexities and unique features that many wheel designs may reveal. From forged multi-piece to one-piece forged or cast, there are many brands in this industry that seek to capture the very essence of the possibilities therein. We have had the opportunity to partake in all the processes many forms a new wheel working with many factories from Taiwan to China.
Planted firmly into wheel industry for 7 years, wheel designing itself does not define our limitations. Checkout our other types of designs and separate but supporting duties that we can do below.
SPORT-LUXURY STAGGERED STYLES
With uniquely, demanding styles and a steady competition, these types of designs are yet built around vehicles with usually larger brakes and a demanding, wider range of offsets. With most newest styles revolving around the idea of wider rears and deeper concave faces, the need for precise fitments are imperative. These styles require much inventory managing and strategic ordering based on seasons.
DESIGNED IN 2017 BY LEALE RYAN | Photo Credit: TSW Wheels
OFF-ROAD STYLES
Off-road is a fast growing segment of the wheel industry and everyone is on board. It’s simple to say that WIDER with lower or negative offsets are what’s in, with the sole purpose of achieving very deep lips or concavity.
DESIGNED IN 2017 BY LEALE RYAN | Photo Credit: TSW Wheels
ON-ROAD/SUV STYLES
Usually the largest sized diameters of the group, these wheels were meant to be simply larger than average and usually ranging from 20″ up to 28″. 6 lug SUVS and Trucks dominate this category.
DESIGNED IN 2017 BY LEALE RYAN | Photo Credit: TSW Wheels
TUNER STYLES
These styles are usually built overseas to be as inexpensive because of the types of vehicles that they find themselves on. So given the possible profit margins, large quantities of product sales are necessary. Yet still, there are many ways to carve beauty within smaller budgets.
DESIGNED IN 2017 BY LEALE RYAN | Photo Credit: TSW Wheels
EXCLUSIVE VEHICLE DATA LIBRARY, BRAKE TESTING & FITMENT GUIDES
With an extensive amount of vehicle and brake data, paired with accurate 2D wheel drawings and the right software, we can fulfill any commitment to making sure every wheel fit right out of the box; never touching an actual vehicle. These are some of the data in our large library of information, that helps us to achieve perfect fitment, push the limits of deep concaves and lips, and also helps us order large inventories of wheels for many different types of vehicles; whether trucks, everyday cars or exotics.
OTHER PRODUCT DESIGNS
From concept to reality, no matter the range of design, we carefully excert all of the time and skills necessory to perfect every detail of any product during each stage of the design process.
WATCHES
Prior to designing wheels, Leale designed luxury watches from price ranges $500-2500, a special breed of luxury watches inspired and designed for an italian brand that originally launched exclusively in Neiman Marcus.
DESIGNED BETWEEN 2010 – 2011 BY LEALE RYAN | DESIGN PROCESS
DESIGNED BETWEEN 2010 – 2011 BY LEALE RYAN | ILLUSTRATED CONCEPT SKETCH
DESIGNED BETWEEN 2010 – 2011 BY LEALE RYAN | Photo Credit: NEIMAN MARCUS
Being one of the most important marketing tools in the wheel industry, as they can be used for all forms of digital or printed media, the need for effective photoshoots and product shots will always be in demand. Let us simplify the task by finding, scheduling, and shooting vehicles and(or) products in suited locations.
VEHICLE PHOTOGRAPHY
Most photoshoots are best shot in the day time using natural lighting but the use of lighting equipment can sometimes come in handy for a popping effect or solely for nighttime use.
ALL PICTURES TAKEN/EDITED BETWEEN 2013-2019 BY LEALE RYAN | CANON 5D MARK III
Sometimes you just can’t get that exotic enough background when your office is in the city, so there are alternative solutions to taking the marketing team off-road. This vehicle was shot with the wheels actually installed on it, driven up on a small parking lot mound, then photo-edited into this selected background. There are other options to achieving this look by rendering a wheel onto a vehicle, and if need be, then fully 3D render in an environment.
REALISTIC PRODUCT RENDERINGS
With many companies developing new styles throughout the year and everyone is trying to present their products in time for SEMA, renderings can become a great alternative. We have used 3D renderings for factory development approval and even all the way to final catalog designs. A high-quality render can help a design see the light of day.
There are many tools to capture the eyes of any audience We have worked on most of the different processes it takes to be produce a successful outreach and sometimes it takes many forms of media and creative to do so.
GRAPHIC DESIGN
Printed media is still very important to this day and often reflected then into digital media. Especially in the wheel industry, prints like yearly catalogs, vehicle posters, T-shirts and hats are quite common.
WEB DESIGN & CUSTOM DEVELOPMENT
From websites built from complete scratch, custom coding or faster, cost saving pages built using word press templates, there are no limits to providing the requested end results. This very email was fully custom coded and yet our very own website was built starting with a template. There are many methods and strategical options to meet your request, budget and exceed expectations!
With an ever-changing list of social media pages, there are specific methods, schedules and a quality of content that should be posted to any brand’s page(s). We can assist in building a following, finding and organizing your content, and posting at the right times for the best impressions.
